Sanjay Consultancy
Less noise, more growth.
We help colleges and business schools fill seats for BBA, PGDM, MBA and other programs with ad campaigns and funnels that are measured by admissions, not clicks.
No signup needed. Just tell us about your program.
Backed by real ad spend
100 crore+
spent on ads
2 years
of hands-on experience
All major
ad platforms
Built around admissions, not clicks
- Campaigns planned program by program, from BBA to Executive MBA.
- Reporting that follows a student from the first click to enrolment.
- Landing pages and follow-ups that turn enquiries into applications.
What we do
Admissions lead generation
Paid campaigns on the major ad platforms, built around the students and parents who actually enrol in your programs.
Growth marketing consultancy
An honest look at your spend, funnel and positioning, with a clear plan for what to fix first.
Funnel and conversion
Landing pages, enquiry forms and counselling follow-ups that turn leads into applications.
Programs we market
About us
Sanjay Consultancy is an education marketing and growth marketing consultancy.
Sanjay Dhoundiyal
Founder, Sanjay Consultancy
Sanjay Consultancy was founded by Sanjay Dhoundiyal, who has 2 years of experience in digital advertising and has spent over 100 crore on ads across all the major ad platforms. That spend taught us what works, and what only looks like it works, when a college needs to fill its seats.
Who we work with
Colleges, B-schools and universities
Institutions that run BBA, PGDM, MBA, Executive MBA and other programs and need more qualified applications each cycle.
Admissions and marketing teams
Teams that already spend on ads and want clearer reporting, better lead quality and fewer wasted rupees.
How we work
Start with seats
Every plan begins with your intake targets, program by program, not with impressions or follower counts.
Measure the full funnel
From the first click to the enquiry, counselling call, application and enrolment.
Cut the noise
We stop what is not working before we scale what is.
Want to know where your admissions budget is going?
Book a consultationBook a consultation
A focused session on your admissions marketing: where your leads come from, where they drop off, and what to fix first.
Ad spend and funnel review
A clear read on what each platform costs you per enquiry, and per admission.
Program-wise positioning
How BBA, PGDM, MBA and other programs should each be pitched to their own audience.
Next-quarter growth plan
A short, prioritised list of actions for the coming intake cycle.
How it works
- 1
Tell us about your institution
Share your programs, current marketing budget and what you want to achieve.
- 2
We review your numbers
We look at your channels, cost per lead and where enquiries drop off.
- 3
We walk you through a plan
On the call we share what we found and what to fix first.
Contact us
Questions about education marketing, BBA, PGDM or MBA admissions campaigns? Send us a note.
Want a deeper look at your admissions marketing? Book a consultation.